| Broadband prices in Europe have decreased by
approximately 23 per cent across the three main speeds, according to a
report from market research firm
Broad Group. The
report, however, draws attention to the diversity of emerging and mature
broadband markets in terms of price of broadband packages stratified by
speed. The new report, the European Broadband Pricing
Report, researched by Quantum Web and distributed by
Broad Group,
shows European broadband pricing (of speeds between 0.5Mbps and 2Mbps)
dropping since January 2004 by around 23%. The numbers of supplier and
packages available have increased considerably over this period with 0.5Mbps
tariffs availability increasing 75%.
Since the beginning of 2004, the average monthly price for 512Kbps, 1Mbps
and 2Mbps speeds have dropped by 23 per cent, 23 per cent and 24 per cent
respectively, while the number of available packages market rose by 74 per
cent, 40 per cent and 34 per cent for those speeds bands.
The higher speed packages availability, 4Mbps and 8Mbps namely, showed the
same growth trend but prices dropped less dramatically, leaving more room
for price elasticity for content providers.
The report analyses 295, 350 and 455 price packages in the first quarter,
the second quarter and the third quarter respectively.
The report is based on research conducted with 109 operators across 36
European countries and some 455 tariff packages.
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