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UK Broadband
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Campaign Seeks To Push Broadband
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MORE people in Wales are to be encouraged to
sign up to broadband with the launch of a marketing campaign.
The campaign consists of a direct mail promotion to 650,000 homes across
Wales, billboard posters in 150 locations and extensive advertising on Welsh
buses.
E-minister Andrew Davies said: "Providing broadband access is one of the
Welsh Assembly Government's priorities as we transform Wales from the highly
industrialised economy of the last century to a knowledge-based economy for
the 21st.
"We have set tough targets to promote and improve demand as well as supply
of broadband in Wales, and this Christmas campaign is part of our drive to
increase awareness of the benefits of broadband and encourage more people to
take up the service in Wales."
The Welsh Assembly Government says Wales will have 96% broadband coverage
next year and its ongoing £100m Broadband Wales programme aims to increase
the availability and affordability of broadband.
More information on the broadband programme can be found at
www.broadband.wales.gov.uk
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